1/16/2011

TV ads

I was looking on YouTube for the New Zealand version of the Aqua Lazer (steam mop) ad. Apparently, the company thinks the ad they show us in New Zealand is too demeaning and condescending to even have it out there for the world to see.

First they show a woman, on her hands and knees, with at least a dozen cleaning products in  2-square yards 2 square meters of kitchen floor space. And that's where I start rolling my eyes....

They imply that this flimsy cleaner pulls dirt out of the floor, but the only motor they mention is the one that heats up the water.

Then they use some sort of light to make us think that the blue reflection from the floor is germs. And the Aqua Lazer cleans them all up!!

How ignorant do they think anyone who has ever cleaned a floor is??

I found several ads for this thing on the internet, but not ours! If anyone runs across it, please let me know.

8 comments:

Clipped Wings said...

Personally, I don't believe in sterile environments...hard to build up your immune system in an antiseptic vacuum. I have had to go with earth friendly products for my pets and my own health. Some commercials do seem to make women out to be bubblehead idiots.

Desiree said...

Never heard of this product :) and it doesn't hold any appeal to me after reading how it's advertised, but I'm generally not one who buys into advertising, anyway.

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KB said...

I fast forward the ads :)

Marja said...

I think a know which one you mean. I am a sceptic of adds in general. They do everything to sell you something.

Connie said...

How crazy! But obvoiusly enough people believe in it for products like this to bring in a profit. I'm not a believer in 'sterile' or coated in chemical residue either. Clean can be accomplished with water for picking up dust, and a mild cleaner for regular washing. With a MOP!

Rumtruffle said...

Just popped by to say Hi,
Coming to you via Java at Follow Friday 40 & Over.
Helen x
http://acraftykindoftruffle.blogspot.com